Novaskin operates this store and this website, including all data, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Novaskin uses Shopify technology, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to any data that identifies you or can reasonably be linked to you or another individual. Personal information does not include data collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  
• Financial information, including credit card numbers, debit card numbers, financial account details, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
  
• Account information, including your username, password, security questions, preferences, and settings.
  
• Transaction information, including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  
• Communications with us, including information you provide when contacting us, such as customer service inquiries or complaints.
  
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  
• Usage information, including information about your interaction with the Services, such as how and when you use or browse them.
  

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
  
• Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
  
• From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
  
• From our partners or other third parties.
  

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. This includes fulfilling our contract with you, processing payments, managing orders, remembering your preferences and interests, sending account-related notifications, handling purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and providing a personalized shopping experience (such as recommending products).
  
• Marketing and advertising. This includes sending promotional communications via email, text message, or postal mail, and showing you online ads about products or services on the Services or other websites, including based on your previous activity.
  
• Security and fraud prevention. This includes authenticating your account, ensuring secure transactions, detecting and responding to fraudulent or illegal activity, and protecting our services. You are responsible for keeping your login credentials confidential.
  
• Communicating with you. This includes providing customer support, responding to requests, and maintaining our business relationship with you.
  
• Legal purposes. This includes complying with applicable laws, responding to lawful requests, participating in legal proceedings, and enforcing our terms and policies.
  

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

• With Shopify, vendors, and service providers acting on our behalf (e.g., IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping).
  
• With business and marketing partners to provide services and show you advertisements. These partners will use your information in accordance with their own privacy policies.
  
• When you direct or consent to such disclosure, for example through social media integrations or shipping requests.
  
• With our affiliates or within our corporate group.
  
• In connection with business transactions (e.g., mergers or insolvency), legal obligations, or to protect rights and safety.
  

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be transferred to Shopify and third parties, possibly in other countries. Shopify may also use data from your interactions with our store, other merchants, and its platform to provide advanced features. In such cases, Shopify is responsible for processing your data. For more details, refer to Shopify’s Consumer Privacy Policy.

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for their privacy or security practices. Information you share in public or semi-public areas may be visible to others.

Children’s Data

The Services are not intended for minors, and we do not knowingly collect their personal information. Parents or guardians may contact us to request deletion if such data has been provided.

Security and Retention

No security system is completely secure. We cannot guarantee absolute security, and information transmitted may not always be protected. We retain personal information as long as necessary to provide Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on your location, you may have rights such as:

• Access to your personal information
  
• Deletion of your data
  
• Correction of inaccurate data
  
• Data portability
  
• Managing communication preferences
  

If you reside in the UK or EEA, you may also have:

• The right to object to or restrict processing
  
• The right to withdraw consent
  

You may exercise these rights through the Services or by contacting us. We may need to verify your identity before processing requests and will respond within the time required by law.